The Government of Nepal has made clean feed policy mandatory since Kartik 7, 2077. The government of Nepal had actually tried to implement this policy a year before but Cable TV operators were not well prepared at that time & urged some time to the government. Then, the Government of Nepal provided a period of one year for them to be fully prepared with clean feed channels & has been mandatorily implemented from the date.
What is the Clean Feed Rule in Nepal?
Clean feed is a provision of foreign advertisement less television channels in Nepal. Non-Nepalese TV channels are not allowed to show their advertisements in Nepal. So the basic principle behind this is that foreign advertisements should not be fed to Nepali people via non-Nepalese TV channels. If foreign companies wish to show their ads to Nepali people, they have to make it in Nepali setup & are only able to give it to the Nepalese TV channels. Before the implementation of clean feed, the foreign channels were showing their ads without investing even a penny in Nepal. All the foreign companies were giving their advertisement charge to non-Nepalese TV channels & those channels were free to show their ads in Nepal. Besides this, those channels were also charging fees to Nepali customers for watching their channels with ads. After the implementation of this policy, all the foreign channels have to broadcast their shows without ads. Clean feed policy comes under Advertisement Regulation Act 2076.
What is the importance of Clean Feed in Nepal?
- As the foreign channels were not allowed to show ads in Nepal, all the foreign advertisers targeting the Nepali audiences will be compelled to make their ads in Nepal & distribute it to Nepali TV channels which will obviously endorse the foreign currency in Nepal.
- As foreign advertisers are forced to make their ads in the Nepali language, Nepalese artists will get more chances to get involved in it.
- As the number of foreign ads will be reduced considerably, Nepalese products will get more space in digital marketing.
- There won't be any irrelevant foreign ads thus improving the television watching experience.